Recently, the OTT market has shown remarkable growth.
People can now watch various genres of content anytime and anywhere.
As OTT platform prices continue to increase,
attention is shifting toward free streaming platforms.
In this article, we’ll look at how OTT services became mainstream and why people are turning to free streaming options.
How did OTT services begin?
Unlike traditional cable or satellite TV, OTT began by delivering content directly over the internet.
As content became available through portable devices,
more people started using these services.
After the pandemic increased time spent indoors,
OTT viewership expanded significantly.
Pros and cons of OTT usage
OTT’s core benefit is selecting content based on personal taste.
Platforms like Netflix, Wavve, and TVING continuously release diverse content.
Of course, drawbacks exist.
Price increases and pay-per-view models add pressure.
User sensitivity to pricing continues to grow.
What is ad-supported streaming?
Ad-supported streaming offers free access to users.
Users can watch movies and shows without financial burden.
Recently, the FAST (Free Ad-Supported Streaming TV) model has gained attention.
It balances cost savings and profitability.
Why is FAST becoming popular?
FAST represents a growing streaming movement.
Demand for cost-free viewing increased after COVID.
New services like KT’s “Gi click here Live” are becoming attractive options.
With news, sports, and entertainment, interest continues to rise.
Final thoughts
Cost pressure drives users toward free platforms.
Comparing services and choosing what fits your lifestyle can be enjoyable.
Content consumption will keep evolving.